Apple has launched a new page on its iTunes Store allowing users to easily donate money to the American Red Cross toward Superstorm Sandy relief efforts. The donation page, which is accessible through the desktop iTunes Store as well as the iTunes and App Store apps on iOS, permits donations at the $5, $10, $25, $50, $100, and $200 levels.
Apple will transfer 100% of each donation directly to the American Red Cross, allowing users to have their donations seamlessly billed to their existing iTunes Store accounts. With Apple currently holding over 400 million iTunes Store accounts with credit
Source: MacRumors